CONNECTICUT: Unpeeled: A Food Marketing Label Game
Navigating the grocery store aisle is challenging for many consumers. Food manufacturers and distributors cover their boxed, canned, and bottled foods with labels like “whole grain” and “low-calorie” to suggest that their food has certain health benefits. The UConn Extension New Technologies in Agricultural Extension (NTAE) team, funded by USDA NIFA (EPSCoR), developed an interactive learning activity (or game), Unpeeled: The Case Studies of Maya McCluen. The purpose of this game is to increase our audiences’ understanding of food marketing labels.
The development of the game is made possible through support by the Learning Games Lab at New Mexico State University. The Extension Foundation supports this team through key informant expertise to help grow the overall project.
Consumers gain knowledge about food marketing labels they read in the store and reduce confusion they may experience while grocery shopping. Play the game at https://unpeeled.nmsu.edu/.